Onovative Marketing Team

Exploring the Onovative Experience From a New Core iQ User

Exploring the Onovative Experience From a New Core iQ User

At Onovative, we’re passionate about helping our customers succeed. With great technology and personalized support, we value hearing about our customers’ experience using our marketing automation platform, Core iQ, to collect insights that help spark continued...

Effective Communication Tactics for Fraud Awareness

Effective Communication Tactics for Fraud Awareness

As trusted community advisors, banks and credit unions play a pivotal role in fostering awareness and educating account holders on the crucial topic of fraud prevention. Beyond demonstrating a genuine concern for financial well-being, sharing anti-fraud knowledge...

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Bank Marketing Articles & Best Practices Free Marketing Insight for Banks and Credit Unions. Categories

P$YCLE Premier Info Request Submitted

Thanks!We have received your inquiry and are excited to share more about P$YCLE® Premier! Someone from our team will be reaching out to you shortly. In the meantime, explore our marketing resources. FREE Marketing Templates Access our template library with...

P$YCLE Premier

P$YCLE® Premier Integration Built for financial marketers, P$YCLE® Premier is proprietary segmentation data that helps you know more about the financial needs and behaviors of your account holder households. Claritas P$YCLE® Premier identifies over 60 different...

Happy Community Banking Month

Happy Community Banking Month!We are proud to partner with community banks across the country who are the backbone for so many towns and neighborhoods. From all of us at Onovative - Thank you for all you do!Marketing and communication software designed specifically...

Marketing Technology Provider Evaluation Checklist

Marketing Technology Provider Evaluation Checklist Today, marketing technology is critical for efficiently driving successful marketing efforts. But with over 8,000+ marketing technology providers available, how do you go about strategic evaluation to ensure you...

Holiday Content Calendar

Holiday Content CalendarPlanning your entire holiday content for the year has never been easier. Download this free zip file to get all the collateral you need, along with a playbook that walks you through how to set up your own holiday email marketing plan.Summary...

Bank and Credit Union Survey Survival Guide

Bank and Credit Union Survey Survival GuideWhen it comes to bank and credit union surveys, the “Survey Survival Guide” is a must. Discover the “why”, “who”, “what”, and “when” of survey writing, what it takes to create a successful survey, how to avoid the dreaded...

Core Conversion Resources for Banks and Credit Unions

Core Conversion Resources for Banks and Credit UnionsScheduling what communications need to reach your account holder prior to a core conversion can be a tricky and time consuming task. Save yourself a lot of time by using our conversion templates and schedule.Summary...

Electronic Services Survey Questions for Banks and Credit Unions

Electronic Services Survey Questions for Banks and Credit UnionsIf a service is performing better or worse than other products or services, it’s time to find out why. This electronic service focused survey contains questions that gauge how satisfied an account holder...

Demographic Data Survey Questions for Banks and Credit Unions

Demographic Data Survey Questions for Banks and Credit UnionsDemographic surveys help identify trends with your current relationships. You can find out what the average household income range is or what social media site they prefer to use. All of which can be used to...

Marketing Insight Survey Questions for Banks and Credit Unions

Marketing Insight Survey Questions for Banks and Credit UnionsMeasuring your brand awareness helps you know where you stand in your account holders’ minds. You can ask them anything from how they first learned of you to why they chose your bank or credit union. The...

Customer Service Survey Questions for Banks and Credit Unions

Customer Service Survey Questions for Banks and Credit UnionsMonitoring how your customer service is doing with both new and existing account holders is important. It not only tells you how satisfied customers or members are with your employees, but it also identifies...

Support Request Submitted

Thank You For Contacting Support Your support request is being processed. Our support team will be in contact with you as soon as possible. If this is an emergency, please contact your designated support representative.Equifax Integration with Core iQ Interested in...

Video Resources

Video Resources This was the video we used to demo Core iQ at the FinovateSpring 2015 conference. Core iQ Videos These videos give you a small taste of what Core iQ can do for your financial institution. Customer Onboarding [et_pb_code _builder_version="4.14.8"...

Demo Request Submitted

Thanks! We have received your inquiry and are excited to share more about Onovative’s marketing and communication software, Core iQ! Someone from our team will be reaching out to you shortly. In the meantime, explore our marketing resources. FREE Marketing...

ICBA 2022

Onovative is headed to the Lone Star State! ICBA LIVE • San Antonio, TX • Feb 27 - Mar 3 Stop by our Booth #141 to learn how Core iQ can drive results for your bank. Affordable, all-in-one marketing and communication software for planning, automation and execution....

Industry Shows

Industry ShowsLAUNCH February 9 - 10, 2023 | Charlotte, NC Association: Carolinas Credit Union LeagueThe ONE Conference March 2 - 3, 2023 | East Peoria, IL Association: Illinois Bankers AssociationCUNA Marketing & Business Development Council Conference March 26 -...

Webinars

Webinars Core iQ P$YCLE® Premier Integration In this webinar, we explore Core iQ’s new integration with Claritas P$YCLE Premier. P$YCLE Premier is a household segmentation system developed specifically for financial marketers that groups consumers into segments based...

Events

EventsWebinarsSign up for our live and on-demand webinars where we dive into industry trends, product releases and financial marketing best practices.Industry ShowsCheck out our upcoming event schedule to connect with us in-person at an industry show near you.

CoreiQ Overview Video

Drive Marketing Results with Core iQ Affordable, all-in-one marketing and communication software for planning, automation and execution.Control back in the hands of financial marketers Core iQ empowers marketers to manage data for strategizing throughout the consumer...

6 Strategies for Leveraging Your Financial Literacy Program

6 Strategies for Leveraging Your Financial Literacy Program

As a trusted community advisor, banks and credit unions are a valuable resource to raise awareness and encourage financial action through financial literacy programs. Not only will financial literacy programs help your account holders make wise financial decisions and...

Holiday Promotions and Communications to Create Engagement

Holiday Promotions and Communications to Create Engagement

Whether you are ready or not, the most wonderful time of the year will be here before you know it and now is the ideal time to start your holiday marketing planning. As a gift from our team to yours, we’ve put together some holiday marketing promotions and...

How to Build a Personal Loan Offer Campaign in 6 Steps

How to Build a Personal Loan Offer Campaign in 6 Steps

Personal loans can allow your account holders to borrow money for their various needs. From paying for purchases, funding renovations, covering expenses, to consolidating debt, personal loans cover a wide range of borrowing needs which can empower people to take...

Marketing Promotions and Communications to Launch this Fall

Marketing Promotions and Communications to Launch this Fall

As summer winds down, it’s time to solidify your fall marketing plans. Brands often utilize warm colors when it comes to fall marketing and focus on time spent with family and friends in this pre-holiday season. Reminding account holders of the warmth that comes with...

How to Develop a Successful HELOC Promotion

How to Develop a Successful HELOC Promotion

Higher interest rates on mortgage loans have a significant influence on consumer behavior. Homeowners are more likely to stay in their home to retain their low, fixed-rate mortgage and may prefer to tap into a Home Equity Loan or Line of Credit to fund home...

Back-to-School Content to Share with Your Accountholders

Back-to-School Content to Share with Your Accountholders

It’s almost that time of year again … time for students to gear up to head back to school! While a new school year can be an exciting time for both students and parents, it can also be a stressful and expensive season. According to a survey by Communities in...

How to Support Your Customers with Skip a Payment Programs

How to Support Your Customers with Skip a Payment Programs

Effective customer communications can be critical to your business operations as everyone in our country tries to navigate the future. Many of your customers may continue to face financial hardships as communities are recovering and resuming normal daily activities....

How to Maximize New PPP Loan Relationships

How to Maximize New PPP Loan Relationships

Over the course of the past year, community banks and credit unions took the spotlight for dedicating countless hours to ensure the survival of communities across the nation. You seamlessly adjusted operations to best serve your communities in safe and healthy ways....

Data Management Tools to Unlock Marketing Potential

Data Management Tools to Unlock Marketing Potential

Today, banks and credit unions of all sizes, both big and small, need a data management solution that provides an efficient way to access and utilize their data. The goal of data management is to empower financial institutions to optimize the use of their data (within...

How to Evaluate Marketing Success with Limited Resources

How to Evaluate Marketing Success with Limited Resources

Measuring your marketing campaigns and efforts is necessary for both optimizing processes and proving value. In order to visibly see what is effective and what isn’t, financial marketers must establish and measure key performance indicators (KPIs). This will then...

How to Leave 2020 Marketing Challenges Behind & Move Forward

How to Leave 2020 Marketing Challenges Behind & Move Forward

Throughout 2020’s challenging environment, marketing efforts have been anything but typical. Bank and credit union marketers were thrown into the spotlight and had to quickly rethink how to approach their consumers. As the role of marketing at financial institutions...

How to Re-Engage Dormant or Inactive Account Holders

How to Re-Engage Dormant or Inactive Account Holders

Studies have shown that building comprehensive onboarding programs is the best way to develop fully-engaged and profitable customers or members. However, all financial institutions will inevitably run into some issues of inactive, pre-dormant, or dormant account...

Anatomy of an Effective Product Offer Email

Anatomy of an Effective Product Offer Email

Promotional emails are an integral part of any bank or credit union’s marketing strategy. A good product offer can be a simple, yet powerful way to increase awareness of your products and services, grow loans and deposits, and improve loyalty for your financial...

How to Use Surveys to Boost Social Proof

How to Use Surveys to Boost Social Proof

Surveys are an integral part of any customer or member satisfaction program, and a critical practice for any successful financial institution. It’s the best way to identify areas for improvement and how you can continue to better your customers’ banking experiences....

Increase Fee Income with an Overdraft Opt-In Campaign

Increase Fee Income with an Overdraft Opt-In Campaign

If increasing fee revenue is a topic that’s on the table for your bank or credit union, consider building an overdraft opt-in campaign for your new and existing accounts. Non-interest income plays a big part in the overall growth and revenue a bank or credit union...

Boost Loyalty and Drive Branch Traffic with an Ag Day Campaign

Boost Loyalty and Drive Branch Traffic with an Ag Day Campaign

Investing in customer or member satisfaction is an important part of any retention and loyalty program. It’s important to spend time building positive relationships with your customers or members, and National Ag Day is a great excuse to focus on your agriculture loan...

4 Ways to Build a Highly Effective Cross-Sell Program

4 Ways to Build a Highly Effective Cross-Sell Program

Working closely with our customers, we have found that it is very challenging for financial institutions to overcommunicate with their relationships - especially if they’re taking the time to send timely, targeted offers and messages that help with building...

Start Timing Your Product Offers with Local Google Search Results

Start Timing Your Product Offers with Local Google Search Results

We’ve been consulting with our customers on ways to use Google products to inform product promotions. A personal favorite of mine is Google’s Keyword Planner located in AdWords. Before we get into the post, let’s talk about the Keyword Planner a bit. Google’s Keyword...

Overhaul Your HELOC Promotions with These 3 Strategies

Overhaul Your HELOC Promotions with These 3 Strategies

If HELOC’s or Home Equity Loans are part of your overall loan growth strategy, considering timing and messaging of your HELOC campaigns is important to create high-converting loan campaigns. Here are 3 things to consider when building a high-converting HELOC campaign....

4 Ways Financial Institutions are Building Stronger Relationships

4 Ways Financial Institutions are Building Stronger Relationships

An engaged relationship is a loyal relationship. While that seems to be a simple concept, it can be challenging to perfect the art of customer or member engagement outside of the typical emphasis on products or services. We’ve found that creating an ongoing dialogue...

How to Build an IRA Savings Account Campaign

How to Build an IRA Savings Account Campaign

Figuring out the best time to offer your IRA savings accounts and who to send your offers to can help you maximize deposit growth. Fully understanding your account holders behavior is essential to meeting your annual deposit growth goals. Here are 3 things to consider...

3 Considerations for Building a Kids Savings Account Campaign

3 Considerations for Building a Kids Savings Account Campaign

Kids savings accounts, while not always large in deposit amounts, are valuable and profitable products for bank and credit unions to offer. Not only are they an opportunity to educate young consumers on the basic fundamentals of good financial habits, but they also...

5 Things Banks and Credit Unions Can Do with Automation

5 Things Banks and Credit Unions Can Do with Automation

Banks and credit unions constantly face challenges to deliver on personalization, generate better cross-sell results, and demonstrate the value of every marketing campaign, all on a tight budget and with limited resources. Without embracing automation, this can be...

How to Grow Deposits and Promote Savings During America Saves Week

How to Grow Deposits and Promote Savings During America Saves Week

America Saves Week encourages thousands of families and individuals to save each year. As a financial institution, it’s your responsibility to motivate and lead your customers and members in understanding the importance of saving and learning the right strategies to...

Drive Branch Traffic with a Valentine’s Day Campaign

Drive Branch Traffic with a Valentine’s Day Campaign

As more and more consumers are turning towards digital means for banking, banks and credit unions need to develop strategies and find creative ways to drive traffic to their branches. Holidays like Valentine’s Day are great opportunities for customer appreciation...

3 Ways to Build a Successful Mortgage Loan Offer Campaign

3 Ways to Build a Successful Mortgage Loan Offer Campaign

Building a great mortgage campaign isn’t always about the interest rates you can offer. It is also highly dependent on the timing, message, and audience of your mortgage promotion. If you’re in need of growing loans at your bank or credit union, it’s important to...

3 Ways Financial Marketers Can Deliver on Personalization

3 Ways Financial Marketers Can Deliver on Personalization

As a financial institution marketer, you operate among a highly-competitive landscape with growing demands for digital, customer-centric experiences. So how can you effectively compete to retain and grow customers? Personalization is a growing trend among marketers...

How to Use Data to Lower Customer or Member Attrition Rates

How to Use Data to Lower Customer or Member Attrition Rates

A lot of our customers today are saying they have no idea why attrition is happening among their customers and members, and aren’t quite sure how to stop the process. Most banks and credit unions focus a substantial amount of their efforts on expanding relationships...

5 Suggestions for Boosting Ancillary Product Adoption

5 Suggestions for Boosting Ancillary Product Adoption

When collaborating with our bank and credit union customers, many of them ask: How are other banks and credit unions successfully increasing ancillary product adoption? So, in response, we’ve collected some strategies and success stories from different financial...

Increase Efficiency with an Email Capture Campaign

Increase Efficiency with an Email Capture Campaign

How to solve the problem of invalid or missing email addresses seems to be the million dollar question among financial institution marketers. What if you could solve all your email address woes with a simple annual direct mail postcard campaign? Many banks and credit...

How to Find Your Product Growth & Churn Rates

How to Find Your Product Growth & Churn Rates

Objective: In this article we will be talking about how you can figure out which products are seeing the highest rate of growth or churn over a period of time. We will explore the following topics: What fields you need to be sure are coming into Core iQ before...

5 Ways to Create Loyal Customers and Members

5 Ways to Create Loyal Customers and Members

Customer and member retention is a critical part of every financial institution’s marketing strategy. In addition to promoting competitive offers, the best way to create loyal customers and keep them around is by fostering a great customer experience. Here are 5 ways...

How to Build a Student Checking Account Promo Campaign

How to Build a Student Checking Account Promo Campaign

Since almost all banks and credit unions offer student checking accounts, it’s important to make sure your offer and the timing of your offer can help your student checking account campaigns really stand out. So, how can you build a solid student checking account...

Best Practices for Maintaining Email Address Hygiene

Best Practices for Maintaining Email Address Hygiene

Email continues to be the leading digital communication platform among banks and credit unions, which means the need for valid email addresses from your customers and members is greater than ever. With all that’s going on, it can be easy to forget why maintaining good...

6 Key Elements of Effective Postcard Design

6 Key Elements of Effective Postcard Design

Email is great when you have your customer or members’ email address. But what happens when you don’t have an email address? Do you just stop communicating altogether? Obviously not. We’ve spoken with hundreds of banks and credit unions over the years, and we’ve seen...

How to Promote Checking Account Go-With Products

How to Promote Checking Account Go-With Products

Most bank and credit union marketers understand the importance of onboarding new relationships. And the best way to promote go-with checking account products is to create and execute an onboarding communication plan. Onboarding is essential for increasing retention,...

4 Surveys Your Bank and Credit Union Should be Sending

4 Surveys Your Bank and Credit Union Should be Sending

How do you measure customer experience at your financial institution? Are you communicating regularly with your existing relationships? When and how often? Sending surveys isn’t a new practice for banks and credit unions. Regularly surveying your customers and members...

Onovative Featured in CU Management Automating Marketing Article

Onovative Featured in CU Management Automating Marketing Article

The October 2018 issue of CU Management features an article on Automating Marketing and the challenges and opportunities banks and credit unions face surrounding marketing automation and choosing the right marketing automation platform. As personalized, digital...

Sample Checking Account Campaign for Growing Deposits

Sample Checking Account Campaign for Growing Deposits

Once you’ve built your audience personas and have determined when, what, and who you’re going to target, the final step in creating a new checking account promotional campaign is creating your content strategy. Using what you learned from initial research, it’s time...

How These 4 Banks are Winning New Checking Accounts

How These 4 Banks are Winning New Checking Accounts

Capturing new checking accounts, whether from totally new relationships or from existing relationships, can be a challenge for financial institution marketers. Once you’ve conducted your initial research to determine what and when to market to set you apart from other...

3 Ways to Capture New Checking Account Relationships

3 Ways to Capture New Checking Account Relationships

Acquiring new checking account relationships can be a challenge, particularly because most people already belong to a financial institution and switching can be a hassle. With this reality, financial institution marketers need to focus on the “how” and the “when” in...

Capture New Checking Account Relationships with this Free Tool

Capture New Checking Account Relationships with this Free Tool

Since the majority of individuals don’t change who they bank with very frequently, it’s important to understand why and when someone would switch financial institutions when trying to effectively capture new checking account relationships. Other than being...

Research Your Way to a Successful Checking Account Campaign

Research Your Way to a Successful Checking Account Campaign

When it comes to checking accounts and checking account products – what is it that people care about? If you’re planning a new checking account campaign or refining your current checking account campaigns, this is an important insight to understand. Especially if you...

Sample Three Touch Auto Loan Campaign

Sample Three Touch Auto Loan Campaign

The most effective way to build an auto loan campaign is to map out a series of communications with specific content that will walk customers through the buyer cycle, resulting in new auto loan applications. Here is an example of an auto loan campaign consisting of...

How to Create a High Converting Auto Loan Campaign

How to Create a High Converting Auto Loan Campaign

New auto loan campaigns have always been a standard practice of banks and credit unions, so how do you stand out this fall with an auto loan campaign that drives results? If you’re new to the industry, you may not know where to begin. So, let’s start with some...

How Search Trends Can Improve Your Auto Loan Campaign Results

How Search Trends Can Improve Your Auto Loan Campaign Results

Google Trends is a great tool that can help marketers understand the relative popularity of a search query over time. In other words, it’s a great way to identify hot topics, keywords, and trends to create top-converting content for your marketing campaigns. Let’s...

How to Plan an Auto Loan Campaign with Keyword Research

How to Plan an Auto Loan Campaign with Keyword Research

Creating a new auto loan campaign doesn’t have to be as complicated as it may sound. It’s important to remember that a good marketing campaign and content strategy begins with data driven research. By getting in the habit of using data to plan any new campaign, you...

How 3 Massive Banks Promote Their Auto Loans

How 3 Massive Banks Promote Their Auto Loans

Building a high-converting auto loan campaign can be tough, so it’s important to look at all of the data you can find when determining what your content and messaging strategy should be. Before we utilize what we have learned through keyword research and search...

5 Factors Small Businesses Consider When Shopping for a Bank

5 Factors Small Businesses Consider When Shopping for a Bank

What causes a small business to choose one bank over another? The easy responses are: simple and competitive pricing, low fees, relationships, etc. These elements are certainly important, but what we were most interested in determining were a few of the less obvious,...