Measurement

Increase Efficiency with an Email Capture Campaign

Increase Efficiency with an Email Capture Campaign

How to solve the problem of invalid or missing email addresses seems to be the million dollar question among financial institution marketers. What if you could solve all your email address woes with a simple annual direct mail postcard campaign? Many banks and credit...

How to Leave 2020 Marketing Challenges Behind & Move Forward

How to Leave 2020 Marketing Challenges Behind & Move Forward

Throughout 2020’s challenging environment, marketing efforts have been anything but typical. Bank and credit union marketers were thrown into the spotlight and had to quickly rethink how to approach their consumers. As the role of marketing at financial institutions...

How to Evaluate Marketing Success with Limited Resources

How to Evaluate Marketing Success with Limited Resources

Measuring your marketing campaigns and efforts is necessary for both optimizing processes and proving value. In order to visibly see what is effective and what isn’t, financial marketers must establish and measure key performance indicators (KPIs). This will then...

How to Create a High Converting Auto Loan Campaign

How to Create a High Converting Auto Loan Campaign

New auto loan campaigns have always been a standard practice of banks and credit unions, so how do you stand out this fall with an auto loan campaign that drives results? If you’re new to the industry, you may not know where to begin. So, let’s start with some...

Calculating Cost per Conversion – Core iQ

Calculating Cost per Conversion – Core iQ

We’re marketers, so we’re sending out campaigns and that is great. But at some point, someone, usually in an operational role, is going to ask how effective our communications are at driving action. In particular, how effective are we at getting people to do things...