As trusted community advisors, banks and credit unions play a pivotal role in fostering awareness and educating account holders on the crucial topic of fraud prevention. Beyond demonstrating a genuine concern for financial well-being, sharing anti-fraud knowledge strengthens the trust between financial institutions and their account holders.
Anti-Fraud Tips: A Year-Long Imperative
Maintaining vigilance and regularly disseminating anti-fraud tips are essential for a robust deterrence strategy. The global impact is significant, with the Association of Certified Fraud Examiners (ACFE) reporting that fraud costs organizations an estimated 5 percent of their annual revenues, totaling over $3.6 billion in losses from 2,110 occupational fraud cases in 2022.
ACFE President John Gill, J.D., CFE, underscores the collective effort required to combat fraud: “Fraud is an issue that unfortunately affects people from all walks of life around the world and it takes many forms. Whether it’s a trusted employee stealing from a small business, or organized rings of fraudsters targeting seniors in our community, most people know someone who’s been victimized by fraud.”
Take Swift Action Year-Round: Effective Communication Tactics for Anti-Fraud Awareness
Explore these practical tactics designed to help you respond promptly and demonstrate your unwavering commitment to deterring fraud throughout the year. The key to swift action lies in having accessible and cost-effective communication tools at your fingertips. That’s why we’ve developed anti-fraud awareness content for a concise 3-part multi-channel approach, integrating emails, your social media platforms, and articles on your blog/website.
1. EMAIL: Core iQ-powered Communication
Leverage the simplicity of Core iQ to send anti-fraud messages directly to your account holders. With the ability to effortlessly execute one-off sends, emails become instant communications within Core iQ.
2. SOCIAL
Swift and impactful, social media serves as an excellent platform to convey your dedication to deterring fraud. Whether you share one anti-fraud tip at a time or direct your social audience to an in-depth article on your blog, demonstrating your commitment to educating account holders builds trust. Utilize the following sample copy.
LinkedIn Post:
🔒 Strengthen Your Financial Defense! 🔒 As part of our ongoing commitment to your financial well-being, [Bank/CU Name] is sharing valuable tips to guard against fraud. From keeping your personal information secure to staying informed about the latest scams, these practices are year-round essentials. 💼 Let’s create a safer financial environment together! Read more: [Insert Blog Article Link using blog content below] #FinancialSecurity #FraudPrevention
Facebook Post:
🛡️ Your Financial Shield: Defend Against Fraud! 🛡️ [Bank/CU Name] is dedicated to your financial safety. Check out our latest blog article for essential tips on keeping your accounts secure, recognizing phishing attempts, and staying one step ahead of fraudsters. Your financial well-being matters to us! 💙 Read more: [Insert Blog Article Link using blog content below] #FraudPrevention #FinancialSafety
2. BLOG
Craft timeless content for your financial institution’s blog. This not only underscores your commitment to promoting anti-fraud education but also provides a versatile resource for years to come. By directing your social audience, incorporating it into emails, or embedding QR codes in letters, postcards and emails, you maximize its reach. Add the following copy to your blog and seamlessly share it across email, social, and direct mail channels.
Act Now for Lasting Impact
Initiate your year-round fraud prevention awareness communication with these 3 tactics for a multi-channel approach. Consistent communication is key to reinforcing your commitment to account holders’ safety. In the realm of marketing, the most important advice is simple: DO IT! Start communicating this vital message with your account holders throughout the year to fortify the trust and security they place in your institution.
And remember – whether it’s a one-off email or a fully automated email journey, Core iQ’s versatility simplifies relationship nurturing, even in times of heightened fraud activity. By responding swiftly, you not only address concerns during uncertain times but also reinforce trust, calming the minds of your account holders and solidifying your relationship with them.
