Most bank and credit union marketers understand the importance of onboarding new relationships. And the best way to promote go-with checking account products is to create and execute an onboarding communication plan. Onboarding is essential for increasing retention,...
Whether you are ready or not, the most wonderful time of the year will be here before you know it and now is the ideal time to start your holiday marketing planning. As a gift from our team to yours, we’ve put together some holiday marketing promotions and...
Once you’ve built your audience personas and have determined when, what, and who you’re going to target, the final step in creating a new checking account promotional campaign is creating your content strategy. Using what you learned from initial research, it’s time...
As summer winds down, it’s time to solidify your fall marketing plans. Brands often utilize warm colors when it comes to fall marketing and focus on time spent with family and friends in this pre-holiday season. Reminding account holders of the warmth that comes with...
Working closely with our customers, we have found that it is very challenging for financial institutions to overcommunicate with their relationships - especially if they’re taking the time to send timely, targeted offers and messages that help with building...
An onboarding process is one of the best ways to expand the relationships that you have with both newly acquired customers as well as existing account holders. Without a well-defined onboarding process, your bank or credit union is missing out on key growth...
As the demand for more personalized experiences and targeted offers continues to rise in the financial industry, banks and credit unions must learn to rely heavily on their data to build nuanced insights to better serve their customers or members. Since financial...
The most effective way to build an auto loan campaign is to map out a series of communications with specific content that will walk customers through the buyer cycle, resulting in new auto loan applications. Here is an example of an auto loan campaign consisting of...
Higher interest rates on mortgage loans have a significant influence on consumer behavior. Homeowners are more likely to stay in their home to retain their low, fixed-rate mortgage and may prefer to tap into a Home Equity Loan or Line of Credit to fund home...
It is well known that continuing to engage account holders is crucial to achieving ongoing goals for loans, deposits etc. It’s also no secret that is typically much easier and costs less to cross-sell existing account holders new products and services than it is to...
Banks and credit unions constantly face challenges to deliver on personalization, generate better cross-sell results, and demonstrate the value of every marketing campaign, all on a tight budget and with limited resources. Without embracing automation, this can be...
A 628MM college credit union generated $11.5M in new loans by creating a targeted fall auto loan campaign that was sent out to 23,473 of their membership. Their campaign success resulted from sending out both email and direct mail postcards utilizing Core iQ’s...
How Are You Cross-Selling on Facebook? If you’ve been marketing on Facebook, then you’ve definitely been feeling the squeeze as fewer and fewer fans see your organic posts. We’re all being pushed to pay Facebook to advertise, but it’s not such a bad thing once you...
Personal loans can allow your account holders to borrow money for their various needs. From paying for purchases, funding renovations, covering expenses, to consolidating debt, personal loans cover a wide range of borrowing needs which can empower people to take...
A $412 million dollar credit union generated $8.4 million dollars in new loans with a 4-touch targeted email campaign using Core iQ. Campaign success resulted from sending 58,325 emails to an audience segment of nearly 15,000 members. The Audience The credit union...
A $196.3 million dollar community bank was able to generate $5.77 million dollars in new deposits by creating a single-instance targeted campaign using Core iQ, the first all-in-one marketing platform for banks and credit unions. In an effort to grow deposits, the...
A $425MM credit union was able to generate nearly $1M in deposits simply by tying a CD promotion to a local rodeo event. We’ve been talking a lot recently about deepening relationships through engagement, and this simple one email campaign was able to generate a 2.3%...
America Saves Week encourages thousands of families and individuals to save each year. As a financial institution, it’s your responsibility to motivate and lead your customers and members in understanding the importance of saving and learning the right strategies to...
Our bank and credit union clients frequently ask us how other financial institutions are engaging members and customers that come in through indirect lending channels. This may be one of the biggest challenges that I hear marketers face, and in a lot of cases,...
Sending holiday branch closure notices is an important way to build loyal relationships at your financial institution. Not only does it give you an excuse to communicate with your customers or members it can also be an opportunity to drive product conversions. It’s a...
Savings account promotions are essential to increasing deposits at your bank or credit union. As a marketer, you’re constantly working to learn account holder habits to meet your annual deposit goals. We’re here to help, so you can offer the right savings account...
Since almost all banks and credit unions offer student checking accounts, it’s important to make sure your offer and the timing of your offer can help your student checking account campaigns really stand out. So, how can you build a solid student checking account...
Acquiring new checking account relationships can be a challenge, particularly because most people already belong to a financial institution and switching can be a hassle. With this reality, financial institution marketers need to focus on the “how” and the “when” in...
Since the majority of individuals don’t change who they bank with very frequently, it’s important to understand why and when someone would switch financial institutions when trying to effectively capture new checking account relationships. Other than being...
When it comes to checking accounts and checking account products – what is it that people care about? If you’re planning a new checking account campaign or refining your current checking account campaigns, this is an important insight to understand. Especially if you...
A 628MM credit union set out to grow new loans by promoting a holiday personal loan offer to 34,000 of its members in good standing. The results of their campaign show that sending a simple, two-email personal loan offer utilizing Core iQ can easily generate 150X...
If HELOC’s or Home Equity Loans are part of your overall loan growth strategy, considering timing and messaging of your HELOC campaigns is important to create high-converting loan campaigns. Here are 3 things to consider when building a high-converting HELOC campaign....
New auto loan campaigns have always been a standard practice of banks and credit unions, so how do you stand out this fall with an auto loan campaign that drives results? If you’re new to the industry, you may not know where to begin. So, let’s start with some...
Google Trends is a great tool that can help marketers understand the relative popularity of a search query over time. In other words, it’s a great way to identify hot topics, keywords, and trends to create top-converting content for your marketing campaigns. Let’s...
Creating a new auto loan campaign doesn’t have to be as complicated as it may sound. It’s important to remember that a good marketing campaign and content strategy begins with data driven research. By getting in the habit of using data to plan any new campaign, you...
When collaborating with our bank and credit union customers, many of them ask: How are other banks and credit unions successfully increasing ancillary product adoption? So, in response, we’ve collected some strategies and success stories from different financial...
It’s basic marketing math, find everybody who has a certain product or account type, but not the product or account type that you want to offer. Build a list of those people and send out communications. Rinse and repeat. Easy right? If it’s not easy for you to build...
If you’re a financial institution marketer searching for “cross-selling best practices” on the internets, then you’ve seen the lists. There are a lot of lists out there, and the bad news is that most all of them include single paragraph puff pieces that drone on about...
There is no question that first impressions are important. However, you might be surprised at just how important the first 90 days are to a new bank or credit union customer. Banks and credit unions can and must use effective “onboarding” to decrease customer...
Building a great mortgage campaign isn’t always about the interest rates you can offer. It is also highly dependent on the timing, message, and audience of your mortgage promotion. If you’re in need of growing loans at your bank or credit union, it’s important to...
To cross-sell, or not to cross-sell, that is the question. After such events like the Wells Fargo incident in September 2016, the word “cross-sell” hasn’t been the same for many banks and credit unions. In fact, we’ve seen some financial institutions do away with the...
