In the competitive financial services arena, staying ahead requires innovation and a partnership that fosters trust, understanding, and shared goals. EP Federal Credit Union found such a partnership with Onovative, and at the heart of this alliance is Core iQ, a...
At Onovative, we’re passionate about helping our customers succeed. With great technology and personalized support, we value hearing about our customers’ experience using our marketing automation platform, Core iQ, to collect insights that help spark continued...
Ongoing marketing results require ongoing marketing communications being distributed to your target audiences throughout the year. But we understand that planning a year’s worth of content can be challenging. Take the stress out of it by downloading this free...
As a strategic email partner for financial institutions, it is crucial to keep Core iQ customers ahead of the curve on the latest email security standards to ensure your email deliverability and sender reputation are safeguarded against digital threats. Recently,...
As trusted community advisors, banks and credit unions play a pivotal role in fostering awareness and educating account holders on the crucial topic of fraud prevention. Beyond demonstrating a genuine concern for financial well-being, sharing anti-fraud knowledge...
Bank Marketing Articles & Best Practices Free Marketing Insight for Banks and Credit Unions. Categories
Thanks!We have received your inquiry and are excited to share more about P$YCLE® Premier! Someone from our team will be reaching out to you shortly. In the meantime, explore our marketing resources. FREE Marketing Templates Access our template library with...
A $561M financial institution sought to raise their eStatement enrollment. Amidst ongoing USPS delays, the financial institution launched a campaign to their accountholders highlighting the benefits of eStatements resulting in 831 conversions.The Audience The...
P$YCLE® Premier Integration Built for financial marketers, P$YCLE® Premier is proprietary segmentation data that helps you know more about the financial needs and behaviors of your account holder households. Claritas P$YCLE® Premier identifies over 60 different...
A $517M financial institution sought to boost their personal loans with a special offer to their account holders around the holidays. This financial institution leverage Core iQ to send a personal loan holiday email as part of their campaign ultimately generating over...
A $517M credit union was positioned in a highly competitive financial environment with over 20 different financial institutions in their community. With the credit union’s established strong presence amongst the 64 auto/motorcycle dealerships in their area, they...
One $517M credit union sought to increase the enrollment in their insurance products. The credit union rolled out a campaign to highlight their Accidental Death and Dismemberment (A&D) insurance coverage resulting in 85 conversions. The Audience The credit union...
Happy Community Banking Month!We are proud to partner with community banks across the country who are the backbone for so many towns and neighborhoods. From all of us at Onovative - Thank you for all you do!Marketing and communication software designed specifically...
Marketing Technology Provider Evaluation Checklist Today, marketing technology is critical for efficiently driving successful marketing efforts. But with over 8,000+ marketing technology providers available, how do you go about strategic evaluation to ensure you...
Holiday Content CalendarPlanning your entire holiday content for the year has never been easier. Download this free zip file to get all the collateral you need, along with a playbook that walks you through how to set up your own holiday email marketing plan.Summary...
Bank and Credit Union Survey Survival GuideWhen it comes to bank and credit union surveys, the “Survey Survival Guide” is a must. Discover the “why”, “who”, “what”, and “when” of survey writing, what it takes to create a successful survey, how to avoid the dreaded...
Core Conversion Resources for Banks and Credit UnionsScheduling what communications need to reach your account holder prior to a core conversion can be a tricky and time consuming task. Save yourself a lot of time by using our conversion templates and schedule.Summary...
Electronic Services Survey Questions for Banks and Credit UnionsIf a service is performing better or worse than other products or services, it’s time to find out why. This electronic service focused survey contains questions that gauge how satisfied an account holder...
Demographic Data Survey Questions for Banks and Credit UnionsDemographic surveys help identify trends with your current relationships. You can find out what the average household income range is or what social media site they prefer to use. All of which can be used to...
Marketing Insight Survey Questions for Banks and Credit UnionsMeasuring your brand awareness helps you know where you stand in your account holders’ minds. You can ask them anything from how they first learned of you to why they chose your bank or credit union. The...
Customer Service Survey Questions for Banks and Credit UnionsMonitoring how your customer service is doing with both new and existing account holders is important. It not only tells you how satisfied customers or members are with your employees, but it also identifies...
Thank You For Contacting Support Your support request is being processed. Our support team will be in contact with you as soon as possible. If this is an emergency, please contact your designated support representative.Equifax Integration with Core iQ Interested in...
Video Resources This was the video we used to demo Core iQ at the FinovateSpring 2015 conference. Core iQ Videos These videos give you a small taste of what Core iQ can do for your financial institution. Customer Onboarding [et_pb_code _builder_version="4.14.8"...
Thanks! We have received your inquiry and are excited to share more about Onovative’s marketing and communication software, Core iQ! Someone from our team will be reaching out to you shortly. In the meantime, explore our marketing resources. FREE Marketing...
Onovative is headed to the Lone Star State! ICBA LIVE • San Antonio, TX • Feb 27 - Mar 3 Stop by our Booth #141 to learn how Core iQ can drive results for your bank. Affordable, all-in-one marketing and communication software for planning, automation and execution....
Industry ShowsLAUNCH February 9 - 10, 2023 | Charlotte, NC Association: Carolinas Credit Union LeagueThe ONE Conference March 2 - 3, 2023 | East Peoria, IL Association: Illinois Bankers AssociationCUNA Marketing & Business Development Council Conference March 26 -...
Webinars Core iQ P$YCLE® Premier Integration In this webinar, we explore Core iQ’s new integration with Claritas P$YCLE Premier. P$YCLE Premier is a household segmentation system developed specifically for financial marketers that groups consumers into segments based...
EventsWebinarsSign up for our live and on-demand webinars where we dive into industry trends, product releases and financial marketing best practices.Industry ShowsCheck out our upcoming event schedule to connect with us in-person at an industry show near you.
Drive Marketing Results with Core iQ Affordable, all-in-one marketing and communication software for planning, automation and execution.Control back in the hands of financial marketers Core iQ empowers marketers to manage data for strategizing throughout the consumer...
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Facebook and Twitter Examples for Banks and Credit Unions Explore our free library of social media templates that you can use on your bank or credit union social media accounts.
Letter Templates and Samples for Financial Institutions Free downloadable letter examples to help you communicate with your bank and credit union account holders.
As a trusted community advisor, banks and credit unions are a valuable resource to raise awareness and encourage financial action through financial literacy programs. Not only will financial literacy programs help your account holders make wise financial decisions and...
Whether you are ready or not, the most wonderful time of the year will be here before you know it and now is the ideal time to start your holiday marketing planning. As a gift from our team to yours, we’ve put together some holiday marketing promotions and...
Personal loans can allow your account holders to borrow money for their various needs. From paying for purchases, funding renovations, covering expenses, to consolidating debt, personal loans cover a wide range of borrowing needs which can empower people to take...
As summer winds down, it’s time to solidify your fall marketing plans. Brands often utilize warm colors when it comes to fall marketing and focus on time spent with family and friends in this pre-holiday season. Reminding account holders of the warmth that comes with...
Higher interest rates on mortgage loans have a significant influence on consumer behavior. Homeowners are more likely to stay in their home to retain their low, fixed-rate mortgage and may prefer to tap into a Home Equity Loan or Line of Credit to fund home...
It’s almost that time of year again … time for students to gear up to head back to school! While a new school year can be an exciting time for both students and parents, it can also be a stressful and expensive season. According to a survey by Communities in...
Effective customer communications can be critical to your business operations as everyone in our country tries to navigate the future. Many of your customers may continue to face financial hardships as communities are recovering and resuming normal daily activities....
Over the course of the past year, community banks and credit unions took the spotlight for dedicating countless hours to ensure the survival of communities across the nation. You seamlessly adjusted operations to best serve your communities in safe and healthy ways....
With the environment we still find ourselves in, bank and credit union marketers continue to face the challenges of engaging and staying connected with their customers. The average consumer is exposed to over 5,000 marketing messages a day. Financial marketers are...
Today, banks and credit unions of all sizes, both big and small, need a data management solution that provides an efficient way to access and utilize their data. The goal of data management is to empower financial institutions to optimize the use of their data (within...
Measuring your marketing campaigns and efforts is necessary for both optimizing processes and proving value. In order to visibly see what is effective and what isn’t, financial marketers must establish and measure key performance indicators (KPIs). This will then...
It is well known that continuing to engage account holders is crucial to achieving ongoing goals for loans, deposits etc. It’s also no secret that is typically much easier and costs less to cross-sell existing account holders new products and services than it is to...
Throughout 2020’s challenging environment, marketing efforts have been anything but typical. Bank and credit union marketers were thrown into the spotlight and had to quickly rethink how to approach their consumers. As the role of marketing at financial institutions...
Studies have shown that building comprehensive onboarding programs is the best way to develop fully-engaged and profitable customers or members. However, all financial institutions will inevitably run into some issues of inactive, pre-dormant, or dormant account...
Promotional emails are an integral part of any bank or credit union’s marketing strategy. A good product offer can be a simple, yet powerful way to increase awareness of your products and services, grow loans and deposits, and improve loyalty for your financial...
Our bank and credit union clients frequently ask us how other financial institutions are engaging members and customers that come in through indirect lending channels. This may be one of the biggest challenges that I hear marketers face, and in a lot of cases,...
A $412 million dollar credit union generated $8.4 million dollars in new loans with a 4-touch targeted email campaign using Core iQ. Campaign success resulted from sending 58,325 emails to an audience segment of nearly 15,000 members. The Audience The credit union...
Surveys are an integral part of any customer or member satisfaction program, and a critical practice for any successful financial institution. It’s the best way to identify areas for improvement and how you can continue to better your customers’ banking experiences....
A $196.3 million dollar community bank was able to generate $5.77 million dollars in new deposits by creating a single-instance targeted campaign using Core iQ, the first all-in-one marketing platform for banks and credit unions. In an effort to grow deposits, the...
An onboarding process is one of the best ways to expand the relationships that you have with both newly acquired customers as well as existing account holders. Without a well-defined onboarding process, your bank or credit union is missing out on key growth...
If increasing fee revenue is a topic that’s on the table for your bank or credit union, consider building an overdraft opt-in campaign for your new and existing accounts. Non-interest income plays a big part in the overall growth and revenue a bank or credit union...
As the demand for more personalized experiences and targeted offers continues to rise in the financial industry, banks and credit unions must learn to rely heavily on their data to build nuanced insights to better serve their customers or members. Since financial...
With financial literacy month coming up, it’s a good time to reevaluate your approach to your financial education efforts. If you don’t have a formal financial education program currently in place, you may be missing a huge opportunity when it comes to empowering and...
Personal phone calls should still be a staple of any successful bank or credit union’s marketing strategy. Not only do they add a personal touch and help to boost confidence in your institution, they are also a great and cost-effective way to promote your...
Investing in customer or member satisfaction is an important part of any retention and loyalty program. It’s important to spend time building positive relationships with your customers or members, and National Ag Day is a great excuse to focus on your agriculture loan...
Working closely with our customers, we have found that it is very challenging for financial institutions to overcommunicate with their relationships - especially if they’re taking the time to send timely, targeted offers and messages that help with building...
We’ve been consulting with our customers on ways to use Google products to inform product promotions. A personal favorite of mine is Google’s Keyword Planner located in AdWords. Before we get into the post, let’s talk about the Keyword Planner a bit. Google’s Keyword...
Sending holiday branch closure notices is an important way to build loyal relationships at your financial institution. Not only does it give you an excuse to communicate with your customers or members it can also be an opportunity to drive product conversions. It’s a...
A $425MM credit union was able to generate nearly $1M in deposits simply by tying a CD promotion to a local rodeo event. We’ve been talking a lot recently about deepening relationships through engagement, and this simple one email campaign was able to generate a 2.3%...
If HELOC’s or Home Equity Loans are part of your overall loan growth strategy, considering timing and messaging of your HELOC campaigns is important to create high-converting loan campaigns. Here are 3 things to consider when building a high-converting HELOC campaign....
An engaged relationship is a loyal relationship. While that seems to be a simple concept, it can be challenging to perfect the art of customer or member engagement outside of the typical emphasis on products or services. We’ve found that creating an ongoing dialogue...
Figuring out the best time to offer your IRA savings accounts and who to send your offers to can help you maximize deposit growth. Fully understanding your account holders behavior is essential to meeting your annual deposit growth goals. Here are 3 things to consider...
Kids savings accounts, while not always large in deposit amounts, are valuable and profitable products for bank and credit unions to offer. Not only are they an opportunity to educate young consumers on the basic fundamentals of good financial habits, but they also...
Banks and credit unions constantly face challenges to deliver on personalization, generate better cross-sell results, and demonstrate the value of every marketing campaign, all on a tight budget and with limited resources. Without embracing automation, this can be...
America Saves Week encourages thousands of families and individuals to save each year. As a financial institution, it’s your responsibility to motivate and lead your customers and members in understanding the importance of saving and learning the right strategies to...
As more and more consumers are turning towards digital means for banking, banks and credit unions need to develop strategies and find creative ways to drive traffic to their branches. Holidays like Valentine’s Day are great opportunities for customer appreciation...
Building a great mortgage campaign isn’t always about the interest rates you can offer. It is also highly dependent on the timing, message, and audience of your mortgage promotion. If you’re in need of growing loans at your bank or credit union, it’s important to...
As a financial institution marketer, you operate among a highly-competitive landscape with growing demands for digital, customer-centric experiences. So how can you effectively compete to retain and grow customers? Personalization is a growing trend among marketers...
A lot of our customers today are saying they have no idea why attrition is happening among their customers and members, and aren’t quite sure how to stop the process. Most banks and credit unions focus a substantial amount of their efforts on expanding relationships...
When collaborating with our bank and credit union customers, many of them ask: How are other banks and credit unions successfully increasing ancillary product adoption? So, in response, we’ve collected some strategies and success stories from different financial...
A 628MM college credit union generated $11.5M in new loans by creating a targeted fall auto loan campaign that was sent out to 23,473 of their membership. Their campaign success resulted from sending out both email and direct mail postcards utilizing Core iQ’s...
How to solve the problem of invalid or missing email addresses seems to be the million dollar question among financial institution marketers. What if you could solve all your email address woes with a simple annual direct mail postcard campaign? Many banks and credit...
Objective: In this article we will be talking about how you can figure out which products are seeing the highest rate of growth or churn over a period of time. We will explore the following topics: What fields you need to be sure are coming into Core iQ before...
Customer and member retention is a critical part of every financial institution’s marketing strategy. In addition to promoting competitive offers, the best way to create loyal customers and keep them around is by fostering a great customer experience. Here are 5 ways...
Savings account promotions are essential to increasing deposits at your bank or credit union. As a marketer, you’re constantly working to learn account holder habits to meet your annual deposit goals. We’re here to help, so you can offer the right savings account...
Since almost all banks and credit unions offer student checking accounts, it’s important to make sure your offer and the timing of your offer can help your student checking account campaigns really stand out. So, how can you build a solid student checking account...
We’ve previously discussed how email marketing is the most common form of communication for banks and credit unions to their customers and members. And while financial institution marketers strive to keep their email lists up to date, there is still a lot of room to...
Email continues to be the leading digital communication platform among banks and credit unions, which means the need for valid email addresses from your customers and members is greater than ever. With all that’s going on, it can be easy to forget why maintaining good...
Email is great when you have your customer or members’ email address. But what happens when you don’t have an email address? Do you just stop communicating altogether? Obviously not. We’ve spoken with hundreds of banks and credit unions over the years, and we’ve seen...
Most bank and credit union marketers understand the importance of onboarding new relationships. And the best way to promote go-with checking account products is to create and execute an onboarding communication plan. Onboarding is essential for increasing retention,...
How do you measure customer experience at your financial institution? Are you communicating regularly with your existing relationships? When and how often? Sending surveys isn’t a new practice for banks and credit unions. Regularly surveying your customers and members...
The October 2018 issue of CU Management features an article on Automating Marketing and the challenges and opportunities banks and credit unions face surrounding marketing automation and choosing the right marketing automation platform. As personalized, digital...
Once you’ve built your audience personas and have determined when, what, and who you’re going to target, the final step in creating a new checking account promotional campaign is creating your content strategy. Using what you learned from initial research, it’s time...
Capturing new checking accounts, whether from totally new relationships or from existing relationships, can be a challenge for financial institution marketers. Once you’ve conducted your initial research to determine what and when to market to set you apart from other...
Acquiring new checking account relationships can be a challenge, particularly because most people already belong to a financial institution and switching can be a hassle. With this reality, financial institution marketers need to focus on the “how” and the “when” in...
Since the majority of individuals don’t change who they bank with very frequently, it’s important to understand why and when someone would switch financial institutions when trying to effectively capture new checking account relationships. Other than being...
When it comes to checking accounts and checking account products – what is it that people care about? If you’re planning a new checking account campaign or refining your current checking account campaigns, this is an important insight to understand. Especially if you...
A 628MM credit union set out to grow new loans by promoting a holiday personal loan offer to 34,000 of its members in good standing. The results of their campaign show that sending a simple, two-email personal loan offer utilizing Core iQ can easily generate 150X...
The purpose of email marketing is to support your customers and members throughout the entirety of their relationship with your financial institution. It’s a great tool for your general onboarding, product-specific onboarding, cross sell and up sell opportunities, and...
Planning season is always here, it seems. How is your financial institution assessing accountholder needs to build a marketing strategy that converts? One way to identify what people think is important is to ask them. A financial needs assessment survey is a great way...
The most effective way to build an auto loan campaign is to map out a series of communications with specific content that will walk customers through the buyer cycle, resulting in new auto loan applications. Here is an example of an auto loan campaign consisting of...
New auto loan campaigns have always been a standard practice of banks and credit unions, so how do you stand out this fall with an auto loan campaign that drives results? If you’re new to the industry, you may not know where to begin. So, let’s start with some...
Google Trends is a great tool that can help marketers understand the relative popularity of a search query over time. In other words, it’s a great way to identify hot topics, keywords, and trends to create top-converting content for your marketing campaigns. Let’s...
Creating a new auto loan campaign doesn’t have to be as complicated as it may sound. It’s important to remember that a good marketing campaign and content strategy begins with data driven research. By getting in the habit of using data to plan any new campaign, you...
Building a high-converting auto loan campaign can be tough, so it’s important to look at all of the data you can find when determining what your content and messaging strategy should be. Before we utilize what we have learned through keyword research and search...
What causes a small business to choose one bank over another? The easy responses are: simple and competitive pricing, low fees, relationships, etc. These elements are certainly important, but what we were most interested in determining were a few of the less obvious,...