Every time a holiday rolls around, banks and credit unions across the country take to Facebook and Twitter to send out festive greetings. We think that’s a great practice and definitely recommend it, but one question remains…How many of your customers or members are...
Communicating with your account holders on holidays is a great way to stay top of mind and strengthen the relationship. Federal holidays, specifically, are an important communication opportunity. You should always let your account holders know of any branch closings...
When you look online, you’d think that the only thing a survey is good for is to measure customer satisfaction. That couldn’t be further from the truth and we wanted to prove it. So we’ve rolled up all of our knowledge on bank and credit union surveys into a number of...
We’ve seen a lot of great resources online that discuss all aspects of surveys, in general. However, it's a lot harder to find anything that covers the unique needs that banks and credit unions face when it comes to building and conducting surveys. So, we decided to...
The 4th of July is a Federal Holiday celebrating the birth of America’s independence. Spirits are high at this time, it’s mid-summer, and everyone is ready to set off some fireworks and kick back and relax enjoying the freedom this country has achieved! Since it is a...
We’re marketers, so we’re sending out campaigns and that is great. But at some point, someone, usually in an operational role, is going to ask how effective our communications are at driving action. In particular, how effective are we at getting people to do things...
A lot of thought and hard work goes into every design you send to your account holders. As a designer myself, I’m all too aware of the multitude of steps and precautions that have to be considered before a communication is ready to be sent off to its final...
The last Monday in May is dedicated to those who gave their lives to protect our country and our freedom. With honor and gratitude we remember those who fought bravely this coming Memorial Day.Memorial Day is a federal holiday, meaning that financial institutions,...
April is upon us, and you know what that means... it’s Financial Literacy month! This nationwide initiative is a great opportunity to connect with your account holders and build relationships. One way to capitalize on this topic is by sharing helpful financial...
To cross-sell, or not to cross-sell, that is the question. After such events like the Wells Fargo incident in September 2016, the word “cross-sell” hasn’t been the same for many banks and credit unions. In fact, we’ve seen some financial institutions do away with the...
Google it. It’s become a phrase I hear and say almost every day. And even when I’m not saying it – I’m almost always doing it. Google has become the primary resource for searching just about everything, especially for my generation. We grew up with all the knowledge...
Celebrating your birthday wasn’t even a thing until ancient Roman times. Then came the invention of birthday cake thousands of years later during the industrial revolution and the Happy Birthday song in 1893. So there hasn’t exactly been a lot of innovation around the...
Each year, on the third Monday of February, the United States dedicates a day to celebrate the many great leaders this country has seen over the years. As Presidents' Day approaches this year, we couldn’t help feeling a little patriotic over here at Onovative. So, we...
Valentine’s Day is a great opportunity to tell those special people in your life how much they mean to you. To show how much we care about you, we designed these free downloadable designs that you can brand, share or repurpose as you see fit. We hope you’ll spread the...
With 150 million cell phone numbers discarded every year, 11.5% to 12.5% of Americans moving each year, and 7% of Americans making new email address every 6 months, it’s challenging to keep account holders’ information up-to-date. To make this task even harder, they...
Striving for equality and fairness for all, Martin Luther King Jr. had a great and lasting impact on American history. Once a year, on the third Monday in January, we celebrate his birthday as an American federal holiday. This year, we wanted to share in the...
A Collection of Best Practices for Communicating During Core Processing System Conversion. Learn When to Communicate Before a System Conversion Download our communication schedule & all 27 of our pre-built templates. Core Conversion Communications Resource...
Keeping account holders well informed during a core conversion is top priority. They need to know details about the conversion and how it will affect their account(s). Now, the question becomes, should you send letters, emails, or both? Letters vs. Emails Mailing a...
The core conversion date has been set. The impacted services and temporary business hours are written down. Now, it’s time to inform your account holders about the big change. There are two main categories of communication during a core conversion. These...
It’s the most wonderful time of the year, again. With the holiday season in full swing, many marketers find themselves creating an avalanche of content to share on social accounts. Take a snow day, because we’ve got you covered like a snuggie sitting next to chestnuts...
A core conversion benefits both the financial institution and account holders. It increases security and allows the financial institution to offer more services. However, it will also impact some of those products and services, and you’ll need to inform your account...
Want to know how mobile friendly 2,651 bank websites are? When it comes to speed, there is room for improvement. We ran the Google Speed test on 2,651 bank websites, and the results are listed below. Average score: 61.3 / 100 Banks with under $100M in assets faired...
Choosing to use just direct mail or email for a campaign may seem like a good idea. It does cut back on expenses and still gets your message across. However, by only using one channel, you are limiting your campaign’s reach because not everyone uses or responds to a...
Customer satisfaction has always been an important aspect of business in every industry. In the financial industry in particular, it has become even more invaluable as customers face fewer and fewer switching barriers. Primary Financial Services Providers (PFSP) have...
It’s basic marketing math, find everybody who has a certain product or account type, but not the product or account type that you want to offer. Build a list of those people and send out communications. Rinse and repeat. Easy right? If it’s not easy for you to build...
It’s no secret that requesting and generating a list of customers or members can be time consuming. You will likely have to reach out to your IT department or an outside agency and tell them the criteria you want in the list. The issue with this, especially when...
Design can be a tricky subject for any marketer, especially when it comes to creating promotional material. You basically have two options: outsource the task or put on your design hat. If you decide to give the latter a-go, this article will help you create a clean...
Core iQ: All-In-One Marketing Platform for Banks and Credit Unions A Modern Financial Marketing Tool Connected to Your Core Through marketing automation, multi-channel communications, and data insights, financial institutions are able to continuously improve...
If you’re a financial institution marketer searching for “cross-selling best practices” on the internets, then you’ve seen the lists. There are a lot of lists out there, and the bad news is that most all of them include single paragraph puff pieces that drone on about...
Welcome letters are an essential part of any onboarding campaign. They not only allow the financial institution to welcome its new account holders, but welcome letters give financial institutions an opportunity to engage with a customer or member. One way to make the...
U.S. branch closings are increasing in record numbers according to 2013 research performed by SNL Financial. This means that the number of communications banks are having to send out are increasing as well, costing them time and money.The FDIC manages policies that...
Sending Welcome Letters to new customers or members is a common practice among Financial Institutions. Whether it’s the starting point of a strategized onboarding campaign, or a solo communication, reconnecting with new customers early on can influence the entirety of...
In 2012, counterfeit charges cost financial institutions $3.4 billion and merchants $1.9 billion.1 In an effort to reduce fraud, banks and credit unions have started issuing EMV cards. If this term is new, EMV stands for Europay, Mastercard, and Visa, and it’s also...
Do you feel like it’s getting harder and harder to get customers or members to stop by your branch? The fact is, people are just too busy and stopping by a branch is inconvenient. However, there is one object many people carry with them at all times; and that’s their...
Small banks and credit unions have small teams, and in an American Banker article entitled, One-Person Bank Marketing Teams Are Destined to Fail, Kevin Tynan asked the following question: "How can one staffer be held responsible for all marketing and social media...
As a marketer, time is our most precious resource and we're always looking for an edge. We typically need to know where best to deploy budget to bring the right eyeballs into our online offers. Google Analytics is an extremely robust tool, but sometimes it can...
How Are You Cross-Selling on Facebook? If you’ve been marketing on Facebook, then you’ve definitely been feeling the squeeze as fewer and fewer fans see your organic posts. We’re all being pushed to pay Facebook to advertise, but it’s not such a bad thing once you...
CU Management's June 2015 issue features recommendations on how credit unions should manage the new member onboarding process. It is one of the most in-depth pieces of coverage on the topic of onboarding that focuses on credit unions. Download a PDF Copy of the Article:
These three consultants brought the heat last week, which compelled us to feature them here in Last Week in Bank Marketing. If you only have time to read three bank marketing related articles today, then we highly recommend the following three posts. Amanda McMeans,...
Last week in bank marketing, Joe Day talked about the importance of a digital strategy in Credit Union Magazine. The take-away for bank and credit union marketers was that consumer expectations are being shaped by what are becoming everyday digital experiences. A...
Last week in Bank Marketing reminded us of a lot of things. First is that, all things being equal, most Americans would prefer to use a community-based financial institution over a large 'megabank'. However, wanting to use a community bank or credit union and...
Last week AdAge came out with an article on JPMorgan Chase and Company’s campaign to show consumers how easy their lives can be when they bank digitally. In the article, CMO for Chase Consumer Banking, Ms. Donna Vieira, referred to digital banking as “the way our...
When you think about bringing new people into your community bank or credit union, as well as cross selling existing customers and members, it’s very important to look at profitability. Serge Milman breaks this point down in one of last week’s best bank marketing...
There were a lot of great bank marketing posts being shared on Twitter last week. We’ve rounded up our favorites and put them together in this post. What does it take to get our attention? We generally care about stories related to any aspect of bank marketing,...
In our last article, we took a look at a few important factors small-businesses consider when choosing a bank partner. Speaking well to the initial concerns of the business can get you a new customer, and help boost customer loyalty. But, in order to protect and grow...
When it comes to advertising and marketing, banking institutions have no shortage of rules and regulations governing what they do. Aside from the Federal Trade Commission’s (FTC) exhaustive list of guidelines that apply to all businesses, banks must consider numerous...
We asked 500 consumers if they would use the US Post Office for banking related services if they offered them. The results were not surprising. Over 75% said they wouldn’t. In fact, when we looked at income levels of the respondents we found that the lower the income...
There is no question that first impressions are important. However, you might be surprised at just how important the first 90 days are to a new bank or credit union customer. Banks and credit unions can and must use effective “onboarding” to decrease customer...
Should banks and credit unions be charging fees for use of mobile banking? Many institutions are considering their options to bring in more revenue from their service offerings. Mobile banking has been discussed as a possible option to increase revenue. In our latest...
In our most recent survey of bank and credit union customers, we wanted to gauge the current comfort level of debit card use, in light of the recent large-scale breach of consumer information at Target locations across the country. The survey was conducted...
In our most recent survey of bank and credit union customers, we were interested in learning how many still routinely carry a personal checkbook. With increased use of credit cards, debit cards, and electronic bill-pay, many have proclaimed the death of the written...
According to our most recent survey of bank and credit union customers, those respondents who have remained with their bank or credit union longer than 5 years cited Convenient Locations (43%) over Electronic Baking Options (29%) as the #1 reason for retention....
According to our most recent survey of more than 1000 customers of banks and credit unions, customers earning more than $75,000 per year are significantly less satisfied with the quality of the mobile banking app provided by their financial institution than those...
According to our most recent survey of more than 1,400 customers of banks and credit unions, only 15% of customers use their bank’s SmartPhone app to access their account. Customers between the age of 25 and 34 were most likely to use their bank’s mobile app with a...
According to our most recent survey of more than 1000 customers of banks and credit unions, the youngest customers are the group least happy with the quality of online banking systems. Customers between the age of 18 and 24 were most likely to give their bank or...
Free Postcard Templates for Financial Institutions Free downloadable templates in Photoshop and other graphic formats to help you market and communicate to your bank and credit union account holders.
Lost Customer Survey QuestionsIt’s never easy to see an account holder go. It is, however, a great time to reach out to them to see why they left. Asking them if they’d recommend your financial institution to others and why they left will help you identify problem...
Market Reputation Survey Questions for Banks and Credit UnionsNot all surveys need to have a lot of questions. That’s why this survey template asks one specific question; how likely is a respondent to recommend your financial institution to others? For questions like...
New Account Survey Questions for Banks and Credit UnionsNew account holders can provide you with valuable insight for your financial institution. So, why not ask them a few questions? This particular survey template focuses on how likely they are to recommend you to...
Onboarding New Money Market AccountsDAY1AccountOpening Survey DAY2Account Benefits DAY14Follow Up Phone Call DAY30Account Checklist DAY60Refer a Friend Program DAY90FirstCross Sell Why Onboard Money Market Accounts? Onboard money market account holders to increase...
Onboarding New Savings AccountsDAY1AccountOpening Survey DAY2Account Benefits DAY14Follow Up Phone Call DAY30Account Checklist DAY60Refer a Friend Program DAY90FirstCross Sell Why Onboard Savings Accounts? Onboard savings account holders to increase deposits....
Onboarding New Checking AccountsDAY1AccountOpening SurveyDAY2Account BenefitsDAY14Follow Up Phone CallDAY30Account ChecklistDAY60Refer a Friend ProgramDAY90FirstCross SellWhy Onboard New Checking Accounts? Onboard new checking account holders for three reasons: to...
Onboarding New RelationshipsDAY1Presidential WelcomeDAY360AnniversaryCommunicationDAY365AnnualSurveyWhy Onboard New Relationships? Onboard new relationships to welcome them to the financial institution. The benefits of a new relationship onboarding plan include a...
New Auto Loan Customer Onboarding Schedule As with all our onboarding schedules, we recommend early interactions be focused more on assistance and customer acclimation, rather than pushing additional products. This is especially true when onboarding a new auto loan...
How to Adjust Your Onboarding Process When a Customer is UnhappyThus far, we have provided best practice suggestions for onboarding new customers and members. Properly implemented, onboarding efforts such as these will foster loyalty and increase your cross-sell...
Core Conversion Communication ScheduleCore Conversions are a tough time for any financial institution. It’s a difficult transition with a lot of moving parts involved. One of the most important parts is communicating with your customers or members and making sure they...
Find People to Cross-Sell & Start Sending Offers Anyone can build custom cross-sell lists with Core iQ's intuitive reporting engine. Sending offers to your custom lists is as easy as selecting an email or direct mail offer and clicking send. Instant Cross-Sell...
Simple CRM for Banks and Credit Unions Packed with only the features you need to reach your sales goals. Easily access anyone at anytime and start providing targeted offers to increase revenue and engagement. Data You Can Trust STOP ENTERING DATA MANUALLY Start...
Schedule a Personal Demo Whether you're under $100M in assets or over $1B, we can help you grow revenue with your new and existing relationships. Our customers vary in size and use Core iQ to accomplish many different objectives. Let's talk about your goals and walk...
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More About Onovative Our Beliefs We believe in the power of human connection and that human connection should be simple. Our Focus We're focused on making it easier for financial institutions to build relationships. Our Product We help banks and credit unions automate...
Survey Questions for Banks & Credit Unions Surveys provide insight into the customer experience; creating a vital feedback loop to your bank or credit union. If you're not currently sending surveys, you should consider starting today. To make things easier, we put...
Free Bank and Credit Union Marketing Templates Download and use our selection of free marketing templates. Available in Adobe Photoshop, Microsoft Word, and PDF.
Bank and Credit Union Onboarding Schedules The days of one-sized fits all onboarding plans are long gone. If you're only onboarding your newest relationships, then you're missing a huge opportunity for growth. Start onboarding everyone based on the specific accounts...
Bank Marketing Articles & Best Practices Free Marketing Insight for Banks and Credit Unions. Categories Acquisition | Case Study | Company News | Cross Sell | Marketing | Measurement | Onboarding | Retention | Segmentation
Survey, Onboarding, and Marketing Resourcesfor Community Banks & Credit UnionsBank Onboarding SchedulesFree to Use Marketing Templates & ExamplesSample Bank Survey QuestionsBank Marketing ArticlesVideo Resources
Banks & Credit Unions Use Core iQ for: Onboarding > Email Marketing > Direct Mail > Marketing Automation > Cross-Selling > Growth Automation Included with Core iQ Unlimited Users Unlimited Templates Nightly Updates Full System Training DIY Training...
Revolutionized Reporting for Banks & Credit Unions Looking to pull reports and execute campaigns across email and print mail in a single system that automatically refreshes every night? Then look no further: Core IQ features customizable dashboards with visual and...
Connect Surveys To Your Core Complete the feedback loop with automated onboarding surveys to improve your retention. Take action based on individual survey responses that are tied to your core customer records in Core iQ. Send Surveys EffortlesslySet up surveys to go...
An Email Marketing System, Connected to Your Core Can your email marketing system automatically send email the day after a transaction or trigger event? Ours can, which is one reason why banks and credit unions love Core iQ. Send Smarter Emails A CONNECTED EMAIL...
Automate Your Entire Onboarding Process Define audiences based on the products driving new relationships, then set up a communication schedule to fully automate new account onboarding & cross-selling. Build Audiences to Onboard ONBOARD NEW RELATIONSHIPS Properly...
Marketing Automation Connected To Your Core Automatically send out multi-channel communications on behalf of any employee based on trigger events or transactions. Learn more about why Credit Unions and Banks love Core iQ. Make Communicating Easier POWERED BY NIGHTLY...
All-in-One Marketing Platform Designed Specifically for Financial Institutions Proven to help financial institutions strategically grow loans, deposits and share of wallet to retain their accountholders and expand within their markets. All-in-One Marketing...
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