When you think about bringing new people into your community bank or credit union, as well as cross selling existing customers and members, it’s very important to look at profitability. Serge Milman breaks this point down in one of last week’s best bank marketing articles. The ICBA wants to remind everybody that it’s Community Banking Month and they put together a checklist of six things you can do on social media this month to get your local community involved. #banklocally And finally, we think that the Economist Group nailed it when they led their 7 Habits of Marketers That Lead post with the idea of looking at marketing as an investment, instead of looking at it as an expense.

Why Intelligent Member Acquisition is Critical to Credit Union Success

“​The key for Credit Union executives is to stop copying your competition. Don’t replicate their mistakes! Focus your limited marketing resources (marketing budget and staff attention) to member relationships that will generate profit.”

Celebrate Community Banking Month 2015

“​April is ICBA Community Banking Month, and we are excited to celebrate the nation’s more than 6,000 community banks and their vital role in strengthening local communities. Community bankers, state and regional partners, along with consumers, entrepreneurs, farmers and thought leaders can participate in the festivities by showing support for community banks across the nation. Check out a list of ways to participate and get involved. Share your celebrations on social media with the hashtag and we will re-share!

– Official Twitter Hashtag = #banklocally”

How to beat the market – The 7 habits of marketers that lead

“​Viewing marketing and sales as an investment, not an expense: Investing to build a carefully chosen group of marketing and sales capabilities can yield as much as five or ten times that of an investment in hard assets such as factory equipment. The best-performing companies focus on building capabilities that are directly linked to specific growth and margin opportunities by instilling ROI discipline.”