Bank Marketing Articles & Best Practices
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Capture New Checking Account Relationships with this Free Tool
Since the majority of individuals don’t change who they bank with very frequently, it’s...
Research Your Way to a Successful Checking Account Campaign
When it comes to checking accounts and checking account products – what is it that...
How One Credit Union Generated 150x Return with a Holiday Personal Loan Offer
A 628MM credit union set out to grow new loans by promoting a holiday personal loan...
Why Banks and Credit Unions Should Be Sending More Promotional Emails
The purpose of email marketing is to support your customers and members throughout the...
How to Use a Financial Needs Assessment Survey to Improve Your Marketing Strategy
Planning season is always here, it seems. How is your financial institution assessing...
Sample Three Touch Auto Loan Campaign
The most effective way to build an auto loan campaign is to map out a series of...
How to Create a High Converting Auto Loan Campaign
New auto loan campaigns have always been a standard practice of banks and credit unions,...
How Search Trends Can Improve Your Auto Loan Campaign Results
Google Trends is a great tool that can help marketers understand the relative popularity...
How to Plan an Auto Loan Campaign with Keyword Research
Creating a new auto loan campaign doesn’t have to be as complicated as it may sound....
How 3 Massive Banks Promote Their Auto Loans
Building a high-converting auto loan campaign can be tough, so it’s important to look at...
5 Factors Small Businesses Consider When Shopping for a Bank
What causes a small business to choose one bank over another? The easy responses...
Setting Up Automated Holiday Communications – Core iQ
Every time a holiday rolls around, banks and credit unions across the country take to...