There were a lot of great bank marketing posts being shared on Twitter last week. We’ve rounded up our favorites and put them together in this post. What does it take to get our attention? We generally care about stories related to any aspect of bank marketing,...
In our last article, we took a look at a few important factors small-businesses consider when choosing a bank partner. Speaking well to the initial concerns of the business can get you a new customer, and help boost customer loyalty. But, in order to protect and grow...
When it comes to advertising and marketing, banking institutions have no shortage of rules and regulations governing what they do. Aside from the Federal Trade Commission’s (FTC) exhaustive list of guidelines that apply to all businesses, banks must consider numerous...
We asked 500 consumers if they would use the US Post Office for banking related services if they offered them. The results were not surprising. Over 75% said they wouldn’t. In fact, when we looked at income levels of the respondents we found that the lower the income...
Should banks and credit unions be charging fees for use of mobile banking? Many institutions are considering their options to bring in more revenue from their service offerings. Mobile banking has been discussed as a possible option to increase revenue. In our latest...
In our most recent survey of bank and credit union customers, we wanted to gauge the current comfort level of debit card use, in light of the recent large-scale breach of consumer information at Target locations across the country. The survey was conducted...
In our most recent survey of bank and credit union customers, we were interested in learning how many still routinely carry a personal checkbook. With increased use of credit cards, debit cards, and electronic bill-pay, many have proclaimed the death of the written...
According to our most recent survey of bank and credit union customers, those respondents who have remained with their bank or credit union longer than 5 years cited Convenient Locations (43%) over Electronic Baking Options (29%) as the #1 reason for retention....
According to our most recent survey of more than 1000 customers of banks and credit unions, customers earning more than $75,000 per year are significantly less satisfied with the quality of the mobile banking app provided by their financial institution than those...
According to our most recent survey of more than 1,400 customers of banks and credit unions, only 15% of customers use their bank’s SmartPhone app to access their account. Customers between the age of 25 and 34 were most likely to use their bank’s mobile app with a...
According to our most recent survey of more than 1000 customers of banks and credit unions, the youngest customers are the group least happy with the quality of online banking systems. Customers between the age of 18 and 24 were most likely to give their bank or...