Bank Marketing Articles & Best Practices
Free Marketing Insight for Banks and Credit Unions.
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How to Build a Student Checking Account Promo Campaign
Since almost all banks and credit unions offer student checking accounts, it’s important...
4 Strategies for Improving the Number of Customer and Member Email Addresses
We’ve previously discussed how email marketing is the most common form of communication...
Best Practices for Maintaining Email Address Hygiene
Email continues to be the leading digital communication platform among banks and credit...
6 Key Elements of Effective Postcard Design
Email is great when you have your customer or members’ email address. But what happens...
How to Promote Checking Account Go-With Products
Most bank and credit union marketers understand the importance of onboarding new...
4 Surveys Your Bank and Credit Union Should be Sending
How do you measure customer experience at your financial institution? Are you...
Onovative Featured in CU Management Automating Marketing Article
The October 2018 issue of CU Management features an article on Automating Marketing and...
Sample Checking Account Campaign for Growing Deposits
Once you’ve built your audience personas and have determined when, what, and who you’re...
How These 4 Banks are Winning New Checking Accounts
Capturing new checking accounts, whether from totally new relationships or from existing...
3 Ways to Capture New Checking Account Relationships
Acquiring new checking account relationships can be a challenge, particularly because...
Capture New Checking Account Relationships with this Free Tool
Since the majority of individuals don’t change who they bank with very frequently, it’s...
Research Your Way to a Successful Checking Account Campaign
When it comes to checking accounts and checking account products – what is it that...