Over the course of the past year, community banks and credit unions took the spotlight for dedicating countless hours to ensure the survival of communities across the nation. You seamlessly adjusted operations to best serve your communities in safe and healthy ways....
Working closely with our customers, we have found that it is very challenging for financial institutions to overcommunicate with their relationships - especially if they’re taking the time to send timely, targeted offers and messages that help with building...
As the demand for more personalized experiences and targeted offers continues to rise in the financial industry, banks and credit unions must learn to rely heavily on their data to build nuanced insights to better serve their customers or members. Since financial...
Banks and credit unions constantly face challenges to deliver on personalization, generate better cross-sell results, and demonstrate the value of every marketing campaign, all on a tight budget and with limited resources. Without embracing automation, this can be...
Today, banks and credit unions of all sizes, both big and small, need a data management solution that provides an efficient way to access and utilize their data. The goal of data management is to empower financial institutions to optimize the use of their data (within...
America Saves Week encourages thousands of families and individuals to save each year. As a financial institution, it’s your responsibility to motivate and lead your customers and members in understanding the importance of saving and learning the right strategies to...
Customer and member retention is a critical part of every financial institution’s marketing strategy. In addition to promoting competitive offers, the best way to create loyal customers and keep them around is by fostering a great customer experience. Here are 5 ways...
With 150 million cell phone numbers discarded every year, 11.5% to 12.5% of Americans moving each year, and 7% of Americans making new email address every 6 months, it’s challenging to keep account holders’ information up-to-date. To make this task even harder, they...
Welcome letters are an essential part of any onboarding campaign. They not only allow the financial institution to welcome its new account holders, but welcome letters give financial institutions an opportunity to engage with a customer or member. One way to make the...
Throughout 2020’s challenging environment, marketing efforts have been anything but typical. Bank and credit union marketers were thrown into the spotlight and had to quickly rethink how to approach their consumers. As the role of marketing at financial institutions...
Figuring out the best time to offer your IRA savings accounts and who to send your offers to can help you maximize deposit growth. Fully understanding your account holders behavior is essential to meeting your annual deposit growth goals. Here are 3 things to consider...
Kids savings accounts, while not always large in deposit amounts, are valuable and profitable products for bank and credit unions to offer. Not only are they an opportunity to educate young consumers on the basic fundamentals of good financial habits, but they also...
A lot of our customers today are saying they have no idea why attrition is happening among their customers and members, and aren’t quite sure how to stop the process. Most banks and credit unions focus a substantial amount of their efforts on expanding relationships...
It’s no secret that requesting and generating a list of customers or members can be time consuming. You will likely have to reach out to your IT department or an outside agency and tell them the criteria you want in the list. The issue with this, especially when...
Small banks and credit unions have small teams, and in an American Banker article entitled, One-Person Bank Marketing Teams Are Destined to Fail, Kevin Tynan asked the following question: "How can one staffer be held responsible for all marketing and social media...
Objective: In this article we will be talking about how you can figure out which products are seeing the highest rate of growth or churn over a period of time. We will explore the following topics: What fields you need to be sure are coming into Core iQ before...
Every time a holiday rolls around, banks and credit unions across the country take to Facebook and Twitter to send out festive greetings. We think that’s a great practice and definitely recommend it, but one question remains…How many of your customers or members are...
It’s basic marketing math, find everybody who has a certain product or account type, but not the product or account type that you want to offer. Build a list of those people and send out communications. Rinse and repeat. Easy right? If it’s not easy for you to build...
If you’re a financial institution marketer searching for “cross-selling best practices” on the internets, then you’ve seen the lists. There are a lot of lists out there, and the bad news is that most all of them include single paragraph puff pieces that drone on about...
As a financial institution marketer, you operate among a highly-competitive landscape with growing demands for digital, customer-centric experiences. So how can you effectively compete to retain and grow customers? Personalization is a growing trend among marketers...