Bank Marketing Articles & Best Practices
Free Marketing Insight for Banks and Credit Unions.
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Data Management Tools to Unlock Marketing Potential
Today, banks and credit unions of all sizes, both big and small, need a data management...
How to Evaluate Marketing Success with Limited Resources
Measuring your marketing campaigns and efforts is necessary for both optimizing...
How Marketing Technology Accelerates Your Lifecycle Marketing Strategies
It is well known that continuing to engage account holders is crucial to achieving...
How to Leave 2020 Marketing Challenges Behind & Move Forward
Throughout 2020’s challenging environment, marketing efforts have been anything but...
How to Re-Engage Dormant or Inactive Account Holders
Studies have shown that building comprehensive onboarding programs is the best way to...
Anatomy of an Effective Product Offer Email
Promotional emails are an integral part of any bank or credit union’s marketing...
How One Credit Union Expanded Indirect Auto Loan Relationships with a Targeted Cross Sell
Our bank and credit union clients frequently ask us how other financial institutions are...
How One Credit Union Generated $8.4 Million in Mortgages with a 4-Touch Campaign
A $412 million dollar credit union generated $8.4 million dollars in new loans with a...
How to Use Surveys to Boost Social Proof
Surveys are an integral part of any customer or member satisfaction program, and a...
How One Community Bank Grew Deposits by $5.77 Million Dollars with a Targeted Campaign
A $196.3 million dollar community bank was able to generate $5.77 million dollars in new...
A Beginner’s Guide to Building a Bank or Credit Union Onboarding Process
An onboarding process is one of the best ways to expand the relationships that you have...
Increase Fee Income with an Overdraft Opt-In Campaign
If increasing fee revenue is a topic that’s on the table for your bank or credit union,...