As the banking industry undergoes rapid transformation, marketers are grappling with a range of challenges that are keeping them awake at night.
According to a recent report by The Financial Brand, the top three concerns for bank marketers are:
- Digital transformation
- Data and analytics
- Customer experience
Onovative, a leading provider of marketing automation solutions, is addressing these concerns head-on by offering innovative tools and services that help financial institutions navigate these complex issues.
How Marketing Automation Software Empowers Financial Marketers Nationwide
There’s no shortage of digital marketing tools available these days. But with tightening marketing budgets and shortcomings in staff, launching campaigns – to say nothing of successful campaigns – can be tricky.
Core iQ all-in-one marketing software can address the leading challenges for financial marketers. Let’s explore how.
Digital Transformation: Embracing Change with Confidence
The push towards digital transformation has never been more urgent for banks and credit unions. Marketers are under immense pressure to not only adopt new technologies but to stay ahead of the curve, ensuring seamless digital experiences for customers.
At the forefront of this transition is Onovative’s Core iQ system, designed to simplify and enhance the digital transformation journey.
“Onovative’s support and continuous improvements have helped streamline our marketing efforts, making the digital transition smoother and more efficient,” said Seth Phillips of Energy One Federal Credit Union.
This testimonial underscores the critical role that robust support and continuous innovation play in successful digital transformation.
Data and Analytics: Turning Insights into Action
In the age of big data, the ability to harness and interpret information is paramount. Financial marketers need to transform vast amounts of data into actionable insights to optimize campaigns and drive strategic decisions.
Onovative harnesses information by integrating financial institution data, automating customer journeys, and providing comprehensive campaign metrics.
Drew Smith, VP of Customer Experience for Onovative, knows a thing or two about data. In his role with a previous employer, he led a quality initiative using Qualtrics, emphasizing the impact of immediate feedback.
“Leveraging immediate product quality feedback allowed us to address production line issues promptly, showcasing the power of data in improving operational efficiency and customer satisfaction.”
This example highlights how effective data utilization can lead to significant operational improvements – both for financial marketers and the developers of marketing software.
Customer Experience: Building Lasting Relationships
Customer experience is a top priority for financial marketers, directly influencing customer loyalty and retention. Personalized, engaging, and seamless customer experiences are essential for maintaining a competitive edge.
Onovative’s Core iQ system is tailored to enhance customer interactions through automated communication and campaign creation.
Michelle Peterson of Via Credit Union praised the support she received from Onovative,
“Tiff Daniel helped resolve click tracking and link branding issues, allowing us to focus on delivering great experiences to our customers.”
This testimonial demonstrates the value of dedicated support in ensuring that marketing tools effectively enhance customer experience.
Moving Forward with Confidence
As the banking industry continues to evolve, staying ahead of these top concerns is crucial for success. Onovative is committed to empowering financial marketers with the tools and support they need to thrive in this dynamic environment.
By focusing on digital transformation, leveraging data and analytics, and enhancing customer experience, Onovative helps financial institutions build stronger, more resilient marketing strategies.
For more information on how Onovative supports your marketing efforts, schedule a demo today.
Explore Core iQ All-in-One Marketing Software for Banks & Credit Unions
For financial institutions of every size, Core iQ powers up marketing efforts, campaign accuracy, and accountholder satisfaction. If you or your institution have faced the challenges listed above, or if you’re currently paying too much for several digital marketing platforms, it may be time to explore other options. Let’s talk about how Core iQ fits into your marketing plan.
Sources:
Hroncich, Caroline. 2024. Review of These Are the Top 3 Concerns Keeping Bank Marketers up at Night. The Financial Brand. August 5, 2024.